As a Shopify merchant, you are always looking for ways to increase your checkout rates. One of the ways you can achieve that is by giving your shoppers looking to send a gift an easy way to fulfill their gift intent. Many shoppers head to checkout with the intent to send a thoughtful gift—but never complete the purchase. For you, that drop-off is lost sales and a shrinking customer base.
The reason? Checkout friction. Specifically, the need for a shipping address when buyers don’t have one.
If you’re looking to convert gift intent into revenue, removing that friction is key.
Why Gift Intent Doesn’t Always Lead to a Sale
Gifting is emotional. People add items to their carts because they feel a connection, a moment, or a memory. That’s powerful—but also fragile.
According to Harvard Business School’s professor Gerald Zaltman, 95% of purchasing decisions are made subconsciously, driven by emotion rather than logic. When the checkout process gets in the way—especially by needing to find shipping information the buyer doesn’t have—it disrupts that emotional momentum.
A 2024 study by the Baymard Institute found that nearly 70% of carts are abandoned, and 17% of users abandon them specifically because the checkout process is too long or complicated. For gift buyers, needing to stop and search for an address breaks the flow—and often ends the purchasing process entirely.
That means you aren’t losing sales due to price or product. You’re losing them at the address field.
How to Convert Gift Intent Into Revenue with Gipht
Gipht helps you recover those sales by removing the most common barrier in online gifting: collecting the recipient’s address.
With Gipht, your customer can:
- choose a gift from your Shopify store
- enter the recipient’s email or phone number
- let the recipient enter their own shipping address.
This keeps the process fast and focused while maintaining the element of surprise that makes gifting special.
According to Shopify’s 2023 Future of Commerce Report, 74% of customers are more likely to complete a purchase when the checkout process is simple and flexible. Gipht provides that flexibility without asking your customer to collect sensitive or time-consuming information.
By reducing friction at checkout, you’re able to convert gift intent into revenue—and build a better customer experience along the way.
A Gifting App That Works for Merchants
Gipht is free to install from the Shopify App Store. It integrates easily with your storefront with no complex setup. It plugs directly into your existing checkout process, helping you prevent cart drop-off in a critical category: gifting.
And because Gipht lets customers send gifts without knowing the recipient’s address, it also improves privacy, convenience, and the surprise factor—driving better customer experiences and increased satisfaction.
🎁 Ready to keep more carts from slipping away? Give your customers a better way to gift.
Install Gipht on Shopify today