Even if you don’t sell candles, chocolates, or flowers, you still have products people want to gift. The real question is: are you making it easy for them to send it?
By making a few smart changes, you can help shoppers turn regular purchases into special moments. When gifting is easy, customers are more likely to finish their orders and return in the future.
The Rise of Intent-Driven Shopping
Today’s online shoppers know what they want. They visit your site with a specific goal, like finding a gift. These buyers appreciate clarity, ease, and speed.
In fact, 71% of shoppers use digital tools to help them find the perfect gift, according to Google Retail Research. If your e-commerce store doesn’t make gifting easy, potential buyers may leave without buying anything. You need a simple gifting experience where gift options are clear and easy to find to meet their needs.
How a Simple Button Adds a New Sales Path
Adding a “Send as Gift” button on your product or cart page creates a new way for customers to shop. It turns a normal product into a fun gifting choice.
For example, Colorado Crafted, a Shopify merchant, had a common problem—customers were abandoning their carts because they didn’t know the shipping address for the gift. After they added a gifting option powered by Gipht, which allowed checkout via email or text without needing an address, they cut cart abandonment by 3.5% in just six months.
A simple gift-sending feature helps capture sales that might be lost due to confusion or delays.
With just one button, you can encourage impulse gift buying, last-minute holiday orders, and surprise gifts after purchase, all without changing your main shopping process.
Design Tweaks That Invite Gift Purchases
You don’t need to completely change your website to make it better for gifting. A few simple design changes can make a big difference.
- place the gifting option near the Add to Cart button
- use clear, conversion-friendly labels like “Send as a Gift”
- include a tooltip or short line explaining how gifting works
This makes it easier for shoppers to see how their gift will be delivered, which helps them feel more confident in their purchase. With apps like Gipht, you can customize the gift button, choosing its color, text, and location, to match your brand.
Also, remember to include your brand in the gifting checkout and confirmation emails. Maintaining consistency helps create a positive and memorable gifting experience.
How to Build a Gifting Journey Without Overhauling UX
To build a seamless gifting journey without redesigning your website, start by tracing the gift buyer’s journey:
Homepage → Product Page → Checkout
Spot where they hit friction (address input? unclear options?)
Smooth it out with gifting logic baked into your existing flows
Don’t ask for a shipping address upfront. Use email or text instead. Let them send now, confirm details later. That’s how you reduce drop-off and win more impulse purchases.
Make gifting part of your store, install Gipht now!